Who I Am Right Now
25 years in enterprise IT. Right now I am not attached to any one company. I run two things: a fractional marketing consulting practice, and Work Smarter, Not Harder, where I write about and build with AI. Neither one is theory. Both come from the same two and a half decades of actually doing the job, not watching it from the sidelines.
I have lived every side of the technology industry: the customer running it, the partner selling and installing it, and the vendor building the marketing function that explains it. That last part became the job. Positioning, competitive intelligence, product launches, sales enablement, done every day for real teams, not studied from a textbook.
What I Actually Do
Fractional Marketing. I run positioning, competitive intelligence, product launches, and sales enablement, the exact function I ran full time inside two of the biggest names in their categories, now available without a full time hire.
Work Smarter, Not Harder. I build and use real AI systems every day, not slide decks about the future of AI. I write about what actually works so other people can use it too.
How I Got Here
I started in help desk and server rooms. I worked the customer side running the technology, the partner side selling and installing it, and eight years on the vendor side building the marketing function itself, at a top virtualization firm and an agentic AI software firm, two of the biggest names in their categories.
I built a competitive intelligence program from nothing, 23 published pages that sales actually used. I owned positioning and messaging. I ran product launches start to finish, naming, positioning, sales enablement, the whole motion. I worked directly with Gartner, Forrester, EMA, and Omdia analysts. I ghostwrote thought leadership for a CTO. I worked weekly with a PR agency to get a company’s name into the industry conversation.
I am not describing a resume. I am describing what I did every day, and what I can do for you now.
Where AI Fits In
I do not just talk about AI, I build with it every day. It runs as my actual coworker, not a novelty. Automations and a real knowledge system run my own business end to end. That same practice is what I bring into a client’s business: real systems that keep working after I leave the room, not another slide deck about the future of AI.
Outside the Day Job
Long before any of this, I spent years as a DJ and performer. That still shapes how I tell a story and read a room today, on a stage, in front of an executive, or writing at midnight. These days you’ll usually find me watching hockey, cooking, or playing video games with Stephanie.
Connect
Follow my writing here on the site, or connect with me on LinkedIn.